Remember when back in 2020, it felt like everyone and their mother (no literally) had an online course?
Like…how to make a sourdough starter, and how to do an at-home salon-quality manicure, and how to cut curtain bangs?
Be honest: how many of you found yourself watching a video on curtain bangs, standing over your bathroom sink with kitchen scissors in your hand?
…we cannot be trusted. 🤣
But jokes aside, I really believe something changed 5 years ago that (not to be dramatic) was going to impact how people made $$ forever.
The emergence of online courses.
Now, a lot of people will tell you that online courses are dead – and honestly, I get it.
When everyone has a course, it can feel like nobody has a course, right?
But can I hit you with a few statistics?
- The creator economy was valued at $21.1 billion in 2023. And it’s expected to reach $528.39 billion by 2030.
- In the past 5 years, the % of kids going to college has dropped like 5%
- And less than 2.5% of the world’s population are currently classified as “creators”
What this tells me 👆 is…
- There is *so much money* to be made in the creator industry still
- Fewer people are going to college. More people are buying courses.
- It’s *still* not too late to create your own online course
And if you needed proof, I wanted to break down my launch from last week just to prove it to you…
Here’s how it went down 👇
📲 I posted a few Instagram Reels that did really well.
A lot of creators talk about “viral” content. Between you and me, content doesn’t need to be “viral”. It just needs to speak directly to the person you created it for.
That was my mission with these Reels. They reached the right people, and those people showed up in the comments.
💬 Those comments triggered a ManyChat automation
This is a fancy way of saying: I sent them a helpful message and invited them to my free training…which got them on my email list (and that’s a win!).
🎥 Then they saw the training
After they signed up for my on-demand webinar, I sent them invites, they watched the training, and got a real taste of how I teach + my vibe.
I always say, most people buy based on how you make them feel. You don’t have to be the smartest person in the room, you just have to be a few steps ahead of the person you’re teaching and offer immense value.
💸 Then when the offer opened, they bought.
Not just one person. Enough people that this launch crossed 6-figures in revenue.
I’m not sharing this to brag — I’m sharing it because I know how easy it is to think “that only works for her,” or “I missed the moment,” or “I don’t have a big enough audience.”
But the truth is:
→ You can have a 6-figure launch with less than 1000 followers
→ The automation I used was soooo simple.
→ The offer was an adaptation of the same offer I’ve sold for years.
I didn’t reinvent the wheel. I just stayed consistent + followed the freaking process.
And that’s the secret.
Courses still work. Funnels still work. Launches still work.
…when you follow the rules + work the system.
And if you’re curious about that system, I’m sharing it with you here.
